There is a new SIG in town! “SIG” is short for Special Interest Group, associated with the American Marketing Association (AMA).
Sandy Blanquera hatched the idea of a SIG specifically for Social Media, put together a leadership team and launched the first event on September 2nd. It was amazing to see how quickly the entire thing came together.
There was a great turnout at the SIG which included presentations from Ed Billmaier at the Scotts Company, Julie Spicer from Quick Solutions and Christina Christian at the Mid-Ohio Foodbank.
The speakers, all from established companies, talked about how they had seen a shift in their operations from the usage of social media tools and strategies. I was able to snag all three presenters with a FlipCam before they spoke to get their 30 second impromptu summary. Feel free to view these videos below. We’ll catch you at the next Social Media SIG!!
Ed Billmaier from the Scotts Company
Julie Spicer from Quick Solutions
Christina Christian from Mid-Ohio Foodbank
