Do you remember back in elementary school trying to draw a “Rube Goldberg Machine”? If not, let me explain. Rube created drawings of fantastical crazy machines with springs and levers and balls rolling down tracks – amazing looking things.
OK Go, already YouTube stars from their famous low budget treadmill video have teamed up with State Farm and created the most amazing video I have ever seen. I hope that other companies see this and get on board, because THIS is my kind of advertising!!!
(State Farm $$) + (OK GO creativity) = A real-life Rube Goldberg Machine!
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All the applauding at the end must have meant, “Finally, it worked!”