From the category archives:

SEO

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One of the things we are very proud of at innogage is our business blogging software, innoblogs. About a year ago, we got a little nuts with our blogging software and our goal to crack the ROI nut. We developed a mantra at innogage called “Search and Convert”. In other words, any enhancements to our blogging software were immediately halted if they did not relate explicitly to Search Engine Optimization or Customer Conversion – the two pieces of the ROI puzzle in social media.

The result was a cool piece of technology called the Search Engine Optimizer inside Innoblogs that coaches non-technical / non-SEO writers during the blog creation process to ensure that blog posts are strategic and driving brand, as well as being optimized for the RIGHT keywords and phrases for SEO.

Because of our diligence to building a collaborative blogging tool that optimizes for Search Engines, we recently struck a partnership with The Search Engine Academy! The partnership between innogage and the Search Engine Academy represents to major things.

  1. A global group of SEO experts loves our business blogging software (innoblogs) so much they want to use it and recommend it to others
  2. innogage has access to the incredible SEO knowledge across a global team of SEO practitioners

As we continue to build more and better functionality into our innoblogs business blogging tool, it's great to know the Search Engine Academy will be using our platform and assisting us as knowledge experts to help make our software even better.

Be sure to read the Press Release from Search Engine Academy!

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My next few blog posts will be dedicated to the topic of mobile technology and how it relates to your marketing mix of digital marketing and search engine optimization by helping you reach your customers and readers more effectively.

Mobile is coming at us fast.  By 2014 the number of users accessing the internet via mobile devices is predicted to overtake traditional desktop and laptop usage.

THAT’S ONLY 2.5 YEARS AWAY.

Mobile users overtake desktop

Stay tuned for what you can and should be doing to ensure you are ready for the mobile revolution, already underway. We’ll help you navigate this new landscape strategically by going over the low hanging fruit, the must-haves and most importantly, what you should NOT be going right now.

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Content Marketing and Business Blogging – a quick overview

April 26, 2011

I was recently asked to lecture on Content Marketing and Business Blogging at Sinclair College in Dayton Ohio. What I love about presenting at conferences and colleges is it always makes me take a big step back and look at the information through fresh eyes.
This time I added a new classification to content channels. I [...]

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The Farmer and the Blog, The Farmer and the Blog, Hi Ho the Google-O, The Farmer and the Blog

April 5, 2011

You may have heard that Google changed it’s algorithm lately. This change was commonly called the farmer update or the Panda update. The intent of the update was to limit the power of website scrapers and award websites that produce the original content.

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McKinsey Study: Companies embracing a Social Media Strategy are finding a positive ROI

January 10, 2011

The social media fight in established companies has been ongoing for years now with  a few visionaries going “all-in” with Social Media and inbound marketing, an equal amount doing nothing at all.  Most, however, have been sitting on the fence (this is the 10-10-80 principle you may have heard of).  With the help of  some [...]

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Our business blogging software really is incredibly easy to use – case study

November 19, 2010

One of the things that drives me nuts about most software is the disconnect between the technical coders and the nontechnical users.  Have you ever bumbled around inside Facebook or Flikr?  I have.  Just because you have a huge presence doesn’t mean that creating intuitive software is easy!  At InnoGage, we strive to make our [...]

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Social Media Marketing (SMO) – passing up SEO?

October 28, 2010

I read a great article yesterday by Ben Elowitz on the rising importance of Social Media Optimization or SMO.  In this article, Ben predicts the death of SEO as SMO continues to rise to power pushed along by the partnership between Facebook and Bing.  So, is Search Engine Optimization actually dead?  Is Google shaking in [...]

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