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business blogging software

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One of the things we are very proud of at innogage is our business blogging software, innoblogs. About a year ago, we got a little nuts with our blogging software and our goal to crack the ROI nut. We developed a mantra at innogage called “Search and Convert”. In other words, any enhancements to our blogging software were immediately halted if they did not relate explicitly to Search Engine Optimization or Customer Conversion – the two pieces of the ROI puzzle in social media.

The result was a cool piece of technology called the Search Engine Optimizer inside Innoblogs that coaches non-technical / non-SEO writers during the blog creation process to ensure that blog posts are strategic and driving brand, as well as being optimized for the RIGHT keywords and phrases for SEO.

Because of our diligence to building a collaborative blogging tool that optimizes for Search Engines, we recently struck a partnership with The Search Engine Academy! The partnership between innogage and the Search Engine Academy represents to major things.

  1. A global group of SEO experts loves our business blogging software (innoblogs) so much they want to use it and recommend it to others
  2. innogage has access to the incredible SEO knowledge across a global team of SEO practitioners

As we continue to build more and better functionality into our innoblogs business blogging tool, it's great to know the Search Engine Academy will be using our platform and assisting us as knowledge experts to help make our software even better.

Be sure to read the Press Release from Search Engine Academy!

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Unlimited blogsEvery time I read about a content management system, I inevitably see the value proposition of creating an unlimited number of blogs. On the surface that seems great right?  However, in terms of business blogs – is it?

Let me ask you this – who wants to create an unlimited number of blogs? Most of us can’t even get one business blog to work effectively. Instead of creating a lot of blogs that don’t work, focus on creating one blog that does work. Here are a few things your blogging software should do for you:

  • Make the content strategy clear to all writers
  • Suggest topics of interest
  • Permit many writers while maintaining control
  • Enable real Search Engine Optimization (on the keywords YOU are trying to own)
  • Take care of the heavy lifting in terms of cross linking, tagging…etc.
  • Help your readers take an action step towards YOUR goals

If your business blog isn’t helping you achieve the list above, you’ve probably got the wrong business blogging software.  Don’t worry about creating unlimited blogs – just create one really really good blog.



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ST-Ericsson chooses InnoBlogs for its business blogging platform

March 4, 2011

It’s official.  InnoGage is powering up the big boys with our business blogging software, InnoBlogs.
In conjunction with our good friends at Crown Partners, InnoGage launched ST-Ericsson’s Technology Blog at the Mobile World Congress to help drive ST-Ericsson’s corporate strategy of increased communication and engagement with the mobile technology world.
ST-Ericsson, a joint venture between STMicroelectronics and [...]

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Are business blogs with high bounce rates good or bad?

November 30, 2010

With your business blog, you need to be careful how you interpret the bounce rate. It’s very different than your traditional website – where you want people to go from page to page, filling up their shopping carts or browsing all the different products and services that you have to offer.
Blogs traditionally have very [...]

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