Inbound marketing

If you follow the business blogging scene at all, you may have seen advertisements popping up for the Blogging Success Summit being hosted by Social Media Examiner and BlogWorld.

Note that we are not affiliate partners with the conference and are not generating any money from this blog or the links in this post.  That said, I would still encourage you to attend.  This is a fully digital conference that runs Feb 1 – Feb 22 and includes talks from 14 Industry leaders. They have an early bird special (50%) off if you register by end of day, Thursday, January 20th.

Below is a quick summary of the speakers and their content.  You can register for the digital conference here.

EVENT KEYNOTE: The State of the Blogosphere: What Businesses Need to Know

INSTRUCTOR: Richard Jalichandra (CEO, Technorati)

TOPIC: Why Blogging now?

Technorati’s CEO Richard Jalichandra will reveal the key findings of Technorati’s annual study of the blogosphere. He’ll reveal how top bloggers are attracting audiences, what type of content performs best, how brands are using blogs, the importance of Google and Facebook, the impact of smartphones, how bloggers are making money, and much more. By attending this session, you’ll gain a full understanding of the best practices for brands and bloggers.

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20 Actionable Techniques to Enhance Your Blog’s Content

INSTRUCTOR: Joe Pulizzi

TOPIC: Content Creation

Content marketing evangelist Joe Pulizzi and co-author of Get Content Get Customers will reveal twenty actionable tactics to create compelling content. He’ll share how he’s used these very tactics to grow a million-dollar business. You’ll walk away with many actionable ideas that will transform your business.

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Leveraging Your Blog as a Social Media Hub

INSTRUCTOR: Debbie Weil

TOPIC: Content Marketing

Blogs are vital to your digital footprint. In fact, they should be the hub of your content marketing strategy. In this session, Debbie Weil, author of The Corporate Blogging Book, will share inspiring ideas from corporate blogs from well-known brands, such as LinkedIn and Whole Foods. You’ll discover how to create a content strategy that starts with your blog and ripples out to the other social media outposts. Learn what great content is and how to attract and engage your audience by repurposing your blog content across Twitter, Facebook, and email.

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How Big Businesses Are Leveraging the Power of Blogs (Panel Discussion)

PANEL: Christi McNeil (Southwest Airlines), Rick Wion (McDonald’s), David Germano (Procter & Gamble), and Rick Calvert (BlogWorld)

TOPIC: Case Examples

Wondering how mega-corporations are using blogs to engage customers? Here’s your answer! In this session, three of America’s largest brands (Southwest Airlines, McDonald’s, and Procter & Gamble) will come together for the first time to share how they’ve achieved success with blogs. Christi McNeill (Southwest Airlines), Rick Wion (McDonald’s), David Germano (Procter & Gamble), along with moderator Rick Calvert (BlogWorld), will provide you a unique peek into how big businesses are using blogs. You’ll have the opportunity to ask your questions live to our panel.

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Turbo-Boosting Your Blog Traffic With Facebook

INSTRUCTOR: Mari Smith

TOPIC: Driving Traffic

Facebook, the world’s largest social network, provides outstanding traffic opportunities for your blog. In this session, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal proven tactics, strategies, and tools for maximizing your blog’s incoming traffic by taking full advantage of all that Facebook offers. You’ll discover creative ways to drastically grow your blog readership as well as powerful ways to engage readers with Facebook plugins.

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Transforming Your Small Business Blog Into a Lead Generation Machine

INSTRUCTOR: Mike Volpe

TOPIC: Lead Generation

The heart and soul of any successful inbound marketing program is creating remarkable content, but how can you generate business leads from that content? Smart B2B blogging experts understand that a blog is a lead generation machine and understand how to leverage a blog for lead generation opportunities. In this session, HubSpot VP of Inbound Marketing Mike Volpe will teach attendees how to maximize the lead generation potential of their business blogs, discussing various techniques including the use of offers, calls to action, links, and landing pages.

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Becoming a Dominant Force With Video Blogging

INSTRUCTOR: David Siteman Garland

TOPIC: Video Blogging

If you’re looking to create an incredible connection with individuals, create a passionate community, and even turn yourself (or your company) into the next “Internet Superstar” there might be NO better option than video blogging. In this fluff-free session, the founder of The Rise to the Top video blog and author of Smarter, Faster, Cheaper David Siteman Garland will reveal how to get started with video blogging. He’ll overcome common misconceptions, reveal the tools you need, inspire you with ideas, and empower you to get your own video blog underway.

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How to Grow More Subscribers and Generate Quality Leads With Blogs

INSTRUCTORS: Rob Birgfeld & Kirsten Watson

TOPIC: List Building and Lead Generation

What good is your blog if it’s not driving new business? Whether you’re interested in driving leads for your salesforce or building an email newsletter list, blogs can be an incredibly effective vehicle to drum up new business. Join Rob Birgfeld, director of digital and product marketing at SmartBrief and Kirsten Watson, director of corporate marketing at Kinaxis for a session focusing on proven tips and tricks to help you leverage your blog and build your customer base. You’ll discover techniques to greatly enhance the quality and quantity of leads and subscribers to your blog.

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How Big Businesses Are Achieving Blogging Success (Panel Discussion)

PANEL: Scott Monty (Ford), Deanna Govoni (Cisco), Sukhjit Ghag (Sony), and Rick Calvert (BlogWorld)

TOPIC: Case Examples

Wondering how well-known businesses are using blogs to engage consumers and prospects? Look no further! In this session, three popular brands of products with complex sales cycles (Ford, Cisco, and Sony) will come together for the first time to share how they’ve achieved blogging success. Scott Monty (Ford), Deanna Govoni (Cisco), Sukhjit Ghag (Sony), along with moderator Rick Calvert (BlogWorld), will provide you a unique peek into how they use blogs to engage fans and grow their brands. You’ll have the opportunity to ask your questions live to our panel.

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10 Timely Ways to Keep Your Business Blog on Track

INSTRUCTOR: Denise Wakeman

TOPIC: Blog Management

Finding time to blog is a big challenge for many professionals. In this presentation, Denise Wakeman from The Blog Squad will equip you with proven techniques to effectively manage your blog. She’ll reveal six ways to consistently create quality content, three ways to find inspiration for your content, and a simple exercise to produce dozens of blog post ideas. You’ll also discover how to use an editorial calendar to manage your blogging time.

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How to Improve Your Search Engine Rankings With Blogging

INSTRUCTOR: Rich Brooks

TOPIC: Search Engine Optimization

Would you like to rank higher in the search engines, drive more qualified leads to your website, and grow your business? In this session, you’ll learn how to dramatically increase your company’s search engine visibility by writing blog content that answers the questions your best prospects are asking via Google and Bing. Popular business blogger Rich Brooks will show you tools, tips, and techniques that will put you ahead of your competitors and place your blog at the center of your marketing activities.

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How to Create Compelling Blog Content That Brings People Back Again and Again

PANEL: Brian Clark (Copyblogger), Darren Rowse (ProBlogger), Chris Garrett (ProBlogger), and Michael Stelzner (Social Media Examiner)

TOPIC: Content Creation

Are you looking to create compelling content that brings readers back time and time again? If so, look no further. In this session, Brian Clark (founder of Copyblogger), Darren Rowse (founder of ProBlogger & co-author, ProBlogger), Chris Garrett (co-author, ProBlogger), and Michael Stelzner (founder of Social Media Examiner) reveal how to create the type of content that has made them some of the world’s largest business blogs. You won’t want to miss this session.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write One Word

INSTRUCTOR: Jay Baer

TOPIC: Blogging Strategy

One of the main reasons blogging is so popular is that blogs are inexpensive and easy to start. That’s also why most business blogs are a colossal waste of time and resources. Having a blog without a strategy is like having furniture without a house—comforting but ultimately short-sighted. Jay Baer, co-author of The NOW Revolution, reveals the 8 strategic questions you must answer before launching your business blog. You’ll discover how to give your blog the best chance for success BEFORE you ever write a word. Jay will reveal key success metrics for each type of blog, as well as tips, tricks, and warnings that’ll have you taking notes at a furious pace.

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How to Grow, Engage, and Retain Blog Readers

INSTRUCTOR: Douglas Karr

TOPIC: Blog Marketing

Understanding how to leverage search, social, mobile, and email will keep your audience growing, talking, and returning—maximizing the impact of your blog. By leveraging search, you can grow a relevant audience. By leveraging social, you can build your authority and reputation. By leveraging mobile, you can reach a broader audience. By leveraging email, you can reengage readers and build a profitable database of potential customers. During this session, Douglas Karr, co-author of Corporate Blogging for Dummies, will provide you with the tools and strategies you need to deploy, integrate, and automate your efforts.

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I hope you can join in this great conference.  If not, have no fear… I will be sharing learnings and little nuggets of gold on this blog throughout the conference.

Tagged as: blog management, blog marketing, blogging for business, Blogging Success Summit, busines, business blog, business blogging, company blogging, corporate blogging, Inbound marketing, Search Engine Optimization, Social Media

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