From the category archives:

Companies

The Future of Advertising - OK Go’s new video featuring a crazy cool Rube Goldberg Machine Sponsored by State Farm

by Tom Williams on March 3, 2010

in Branding, Companies, YouTube

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Do you remember back in elementary school trying to draw a “Rube Goldberg Machine”?  If not, let me explain.  Rube created drawings of fantastical crazy machines with springs and levers and balls rolling down tracks - amazing looking things.

OK Go, already YouTube stars from their famous low budget treadmill video have teamed up with State Farm and created the most amazing video I have ever seen.  I hope that other companies see this and get on board, because THIS is my kind of advertising!!!

(State Farm $$) + (OK GO creativity) = A real-life Rube Goldberg Machine!

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Big Companies vs. Small Business - Who really creates jobs?

by Tom Williams on February 19, 2010

in Companies, Video Blog

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Today’s Friday Video Blog is about the macro economic difference between Big Companies and Small Business.  Don’t take this the wrong way.  I have nothing against Big Companies - I worked in three multi-billion / multi-national corporations before starting InnoGage.  It’s just that many times the Big dogs forget how important the small businesses are.

Big Companies vs. Small Business - Who really creates the Jobs? from TOM WILLIAMS on Vimeo.

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Innovation in Corporate America - Why it’s Broken!

February 12, 2010

Welcome to my Friday video blog.  Today’s topic is innovation in Corporate America and why we don’t see much of it in many companies.  I believe that the future of the United States depends heavily on whether or not our companies continue to innovate.
Oh, and I brush my teeth at the end of the video!

I [...]

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Social Media Smart - Don’t let your brand walk out the door

February 10, 2010

About a year ago Butler University in Indiana had a social media superstar working in marketing and admissions.  This individual really put Butler on the map and in front of the curve.  The problem is that when this individual left Butler to start his own social media consulting firm, all that Social Media Equity walked [...]

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Businesses that Blog Experience 126% Higher Lead Generation Growth than Non-Blogging Businesses

January 28, 2010

Business Blogs Work!
One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging.  Once again, their results are staggering.  Hubspot conducted a study of 2,300 companies and put them in two groups.  Those who blog and those who don’t.  Before I go one, let me point out that the criteria [...]

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Selling in a tough economy - A fast NO is as good as a YES

January 19, 2010

If you read my title and went HUH? then I know one thing for sure.  Either you are not an entrepreneur or you haven’t been in the start-up game very long.
The first time I heard a guy say this was in a classroom at Kellogg.  Having come from multi-billion dollar companies, I thought he was [...]

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Favorite 2009 Blog - Social Media Today - Five Reasons Companies #Fail at Social Media

January 12, 2010

Before January gets away from me I wanted to give some kudos to my favorite blog post of 2009. The Award goes to Social Media Today with their blog entitled: Five reasons corporations are failing at social media.
Here is a brief summary of the Five Points with my personal insights and commentary.  For the [...]

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The Perils of Big Software. Flexibility is Key!

January 8, 2010

You know what one of the best things about owning your own company is?  Flexibility.
Many of you who don’t know me well have no idea that I have a 5 year-old boy, a 3 year-old boy and a newborn little girl at home.  In addition, I help to chair the AMA SIG on Social Media [...]

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Lessons from Lonelygirl15 Content is still KING

December 8, 2009

I was in Los Angeles a few days ago, having had the chance to be the best man in rock-superstar Dave Ghazarian’s wedding… It was an awesome time but that’s another story for another day (wedding was beautiful, btw).  The point of this blog post is actually what happened on the flight back from LA.
I [...]

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Companies that Blog increase Web Traffic, Inbound Links and Indexed Pages

August 25, 2009

Last week, HubSpot published an interesting piece of research on small companies who blog compared to those who do not.  Their findings support what we have seen with our InnoBlogs clients: Blogging makes your business Rock!  HubSpot looked at data from over 1,500 clients and found that the average company who blogs has 55% more [...]

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