From the category archives:

Conference

Getting Creative: Sponsoring Social Media at the eduWEB Conference 2009

July 14, 2009

I love conferences.  They are a great place to network and you can learn a ton from the sessions and panels.  Not to mention they are usually in a pretty cool location.  However, most conferences have this uncomfortable vendor / patron thing going on.  The vendors sit around in their booths hoping someone will actually [...]

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Social Media = Green(Recruiting + Marketing) Earth Day 2009!

April 21, 2009

InnoGage’s innovative, engaging connectivity tools allow for educational facilities and corporations to use the power of social media to achieve their goals, minimize their environmental impact and maximize their profits.

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KASCAC Presentation - SM for Recruiting

March 23, 2009

I had the honor of hanging out in Kentucky for a brief time last week and speaking to a group of admissions professionals at the KASCAC conference.   My presentation covered the 3 pillars of implementing social media for recruiting:
Start with Strategy and be sure you begin “at the end” with your goals in mind.   [...]

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eTech Social Media “Unconference”

February 3, 2009

Unless you have had the privilege in participating in one of these, you may be asking yourself, “What the heck is an UNconference??”
An unconference is where you get a bunch of people together who want to learn something and then scrap the panel and kick the speakers out the door.   Let’s face it, lectures are [...]

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Blogging Drill Sergeant

December 18, 2008

As the holiday season is in full swing, I felt it was necessary to pull some information together to share. We had the privilege this November to sit down with Karine Joly to ask her questions about her blogging boot camp she gave at the American Marketing Associations Symposium for Higher Education. If you we’re [...]

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“DePaul Quad” – A Social Network for PARENTS!

November 25, 2008

One of the most impressive sessions I had the privilege of attending at this year’s AMA Symposium for the Marketing of Higher Education was by Deborah Maue from DePaul University. In 2007, DePaul launched a proprietary social network application called “The Depaul Quad”. What makes this so unique is that it was targeted not [...]

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What drives students to your college?

November 20, 2008

The following is a recap from the AMA Symposium on Higher Education: Princeton Review Session.  Note that the speaker listed 10-15 items in each one, but I only grabbed the top 3-6 due to the slides being advanced.

Major channels students use for college information

College portals
General [...]

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Advancements and Academic Reputation Outcomes on the Web - AMA08

November 18, 2008

This session is put together by Ty Glasgow, CEO and President of BigBad Inc. Twitter was down during this session so I decided to share it through a blog.

To start the session Ty laid out a quick outline of his session in terms of where websites in high education are heading.

Social media
Mobile
User defined Information Architecture
Content [...]

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AMA Symposium for Higher Education - Taking Email to the Next Level

November 17, 2008

Karlyn Morissette, Web Producer for Dartmouth College Development, presents this session.
The Commandments of Email Marketing are five rules that if followed you will be ahead of the pack when it comes to email marketing.

1. Thou shall send using an external service provider
a. You will get black listed if you send your own email!
b. Often institutions feel they [...]

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Live Streaming from Chicago - AMA Symposium

November 14, 2008

We realize that you can only attend so many conferences in a given year.  With budgets tight, you have to make hard choices.  If you’re unable to attend this year’s AMA Symposium for the Marketing of Higher Ed…
HAVE NO FEAR !

Not only is the InnoGage team going to be shooting video, taking pictures, tweeting and [...]

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