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KASCAC Presentation - SM for Recruiting

by Tom Williams on March 23, 2009

in Blogging, Conference, Facebook, Flickr, MicroBlogging, Recruitment, Social Media, Speaker Event, Strategy, Tools, Twitter, Web tools, Web2.0

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I had the honor of hanging out in Kentucky for a brief time last week and speaking to a group of admissions professionals at the KASCAC conference.   My presentation covered the 3 pillars of implementing social media for recruiting:

Start with Strategy and be sure you begin “at the end” with your goals in mind.   Next choose the correct channels and technology to accomplish those goals.   Finally Monitor so that you can determine your levels of success and at the same time stay abreast of the “buzz” going on in the social media sphere.

My presentation is embedded below.   I hope you enjoy it.   One thing that drives me nuts is when a presenter throws a ton of text onto the screen and reads his/her presentation to the crowd.  I prefer to keep the text on my slides very short and add most of the detail verbally.   As such, feel free to drop me a comment if you have any clarifying questions.

InnoGage KASCAC Presentation

View more presentations from Tom Williams.

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Social Media Experiment: #NACAC08

by Tom Williams on October 21, 2008

in Blogging, Conference, Facebook, Flickr, Social Media, Tools, Twitter, YouTube

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Did you stop by the InnoGage booth at NACAC this year? NO??? That’s funny…me neither.

The InnoGage team decided to get a little nuts at NACAC this year. Instead of putting up a booth and waiting for people to walk by, we decided to be the eyes and ears of hundreds of people both at the conference and across the country. The InnoGage crew split up and attended sessions that covered Social Media, Recruiting strategy and other valuable Web2.0-ish information. We listened intently and pushed out bits of valuable information through our mobile devices utilizing twitter. If you’re confused, let me break it down for you.

I walk into a session about “social media in higher ed” and sit down. The Panel begins talking and I begin typing bits of interesting information into my blackberry via the application twitterberry, which links up to the InnoGage twitter account. With a character limit of 140 characters per “tweet”, I must be succinct. When I press “send”, my update hits the twitter accounts of potentially hundreds of people who are “following” InnoGage on twitter.

The end result is information being spoken in a conference room and reaching hundreds or thousands of people around the world in a matter of SECONDS. Does this make your head spin? It should.

Below are the main channels from which the InnoGage team pushed out valuable information to our friends and clients during NACAC 2008.

Twitter

Blog

Flickr

Facebook

YouTube

So I apologize that you did not get your InnoGage pen or flashlight this year, but hopefully you got a lot of great information… which although it doesn’t light up or let you draw happy faces, is probably a bit more useful.

p.s. watch for us November 16th – 19th at the AMA Symposium on Higher Education. Can’t make it? No problem…just follow and converse with the InnoGage team. We’ll be your eyes and ears.

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