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Higher Education

Twitterview with EduWEB Conference Director Shelley Wetzel

by Tom Williams on February 25, 2010

in Higher Education, Interview, MicroBlogging, Recruitment, Social Media, Social Media Marketing

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I recently did my first ever Twitterview with Shelley Wetzel, director of the eduWEB conference.  This conference pulls together some of the best and brightest Web developers, marketers, designers and technologists serving the Higher Education market (both working in colleges and universities and serving that market).

eduWEB ConferenceLast year, InnoGage joined forces with Jadu and sponsored the Social Media at the Conference in Chicago.  The idea just kind of hit me out of the blue.  When I shared it with Shelley, she was on board immediately.  Jadu jumped in to assist and the whole thing came off beautifully.  You can read more about that HERE if you want.

Now, onto the Twitterview!  You can view the twitterview HERE (at least for the next few months) Or you can attempt to read it in the blog below….

Remember, since Twitter streams down, you have to go to the BOTTOM first and read your way up.  You’ll see that the tweets don’t always pull through in complete sequential order so you need to watch out for that too.  Enjoy the Twitterview…HEAD TO THE BOTTOM OF THIS POST AND START READING UPWARDS.

Realtime results for eduweb

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Blogging Lessons from MIT - What Companies can Learn

by Tom Williams on October 6, 2009

in Blogging, Higher Education, Recruitment

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The New York Times recently published an article about MIT’s student blog program, which they have had amazing success.  Here is a quick breakdown of the key learnings for companies wanting to capitalize on this success.

1. Use of STUDENT bloggerscroppercapture9

Note that it’s not the head of the MIT marketing or admissions program who is writing.  It’s not the President or Dean either.  It’s the students.  Companies always say their most valuable resource is their People, yet we rarely see a company who gives their most valuable resource the ability to talk about how great their company is.

2. Lots of Bloggers

MIT uses a good cross section of bloggers to best represent the diverse student body at the University.  A company is composed of many people across many business units, disciplines, areas of expertise…etc.  Don’t relegate the blog effort to one person, engage many bloggers throughout your organization which will not only make the work easier for everyone but will portray a more evenly balanced company and broader range of information.

3. Set rules and play by them

So you’re worried about someone posting a negative comment or saying they don’t like how an area of the company runs or maybe something negative about your product or service.  SO WHAT.  Hiding that information doesn’t get rid of the problem.  In fact, in today’s world, the more you try to hide the negative truth, the more it bubbles to the surface.  Instead, use this as an opportunity to learn and resolve problems instead of brushing them off.  If your customers see you deal with problems in the open, they are much more likely to trust and believe what you say.

There is a lot of other great information in the NYT article, but those are my main take aways for companies.  I highly recommend you read the actual article here

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Getting Creative: Sponsoring Social Media at the eduWEB Conference 2009

July 14, 2009

I love conferences.  They are a great place to network and you can learn a ton from the sessions and panels.  Not to mention they are usually in a pretty cool location.  However, most conferences have this uncomfortable vendor / patron thing going on.  The vendors sit around in their booths hoping someone will actually [...]

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InnoGage Hosts The Carnival of College Admission

July 8, 2009

I was honored to be asked by my fellow blogger and friend, Mark Montgomery, to host this round of the Carnival of College Admission.  For anyone who has never heard of this,  it’s a compilation of high-quality blogs from reputable bloggers that relate to different areas around college admissions.  Below you will find a quick [...]

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