Business Blogs Work!
One of my favorite companies in the world, Hubspot, has conducted another study on Business Blogging. Once again, their results are staggering. Hubspot conducted a study of 2,300 companies and put them in two groups. Those who blog and those who don’t. Before I go one, let me point out that the criteria was just “blogging”. It was not Good blogging or Excellent blogging. This group included those companies who blog…and suck at it. Yet the numbers are still amazing!
Businesses that blog see an increase in LEAD GENERATION that is 126% HIGHER than businesses that don’t blog…all else being equal. If you’ve been on the fence because you can’t justify the ROI of blogging or don’t see the value then it’s time to get off the fence - the results are indisputable. I seriously doubt that your direct mail campaigns can make claims like this.
Let’s take this one step further. Remember that I said this study included “businesses that blog”. That includes those that do it poorly, which is most companies to be painfully honest. Imagine what your numbers could look like if you had a blogging platform that would guarantee your success and supercharge your SEO!
InnoBlogs
We are going to be releasing InnoBlogs 1.2 in February which will contain an SEO engine as well as something we call Blogging360. Our SEO engine will supercharge your web traffic and conversions delivering an even higher measurable ROI. Our Blogging360 module will connect you with similar content all over the Internet for higher engagement, inbound links and idea generation. More on that to come! If you’re interested in learning about our platform, please give me a shout.
Tagged as:
Blogging,
Blogs,
business blogs,
Business Class Blogging,
Hubspot,
inbound marketing,
InnoBlogs,
lead generation
Lately, ROI has become a dirty word in the Social Media arena. VPs and Execs who are just beginning to look at social media as a channel are asking the first question they always ask when evaluating anything new…”What’s the ROI?”
The problem with ROI and Social Media is that no one has truly cracked the ROI formula yet. We know Social Media is valuable. We have seen first hand how it drives web traffic and increases chances of sales. We know it connects people and creates relationships that would otherwise be impossible…but we can’t seem to say “If you invest $10,000 in these social media applications, you will see a return on your sales of $100,000 in 12 months”)
So, what are we to do?
Lately I have been noticing a disturbing trend among social media practitioners. Instead of admitting the difficulty of ROI and seeking to crack the formula, people are simply renaming it! I’ve heard it called “Return on Influence” and “Retention on investment“. I also recently saw the letters re-arranged to IOR for “Impact on Relationships“. This does little to satisfy the executive’s need for hard data.
So…instead of jumping on the re-definition bandwagon, I went on the hunt for some smart folks who have begun to address ROI for what it is… a way to measure the success or failure of time and money spent on social media.
Here is a great consolidated list of ROI resources. This list is quite extensive. So, if you are short on time, here are a few of my favorites:
Social Media Compendium
Calculating the ROI of Blogging
Ten things to know about measuring Social Media
Social Media FAQ #3: How do I Measure ROI?
Tagged as:
measuring success,
return on investment,
ROI,
Social Media
on 
on 
on 
on