There is a new SIG in town! “SIG” is short for Special Interest Group, associated with the American Marketing Association (AMA).
Sandy Blanquera hatched the idea of a SIG specifically for Social Media, put together a leadership team and launched the first event on September 2nd. It was amazing to see how quickly the entire thing came together.
There was a great turnout at the SIG which included presentations from Ed Billmaier at the Scotts Company, Julie Spicer from Quick Solutions and Christina Christian at the Mid-Ohio Foodbank.
The speakers, all from established companies, talked about how they had seen a shift in their operations from the usage of social media tools and strategies. I was able to snag all three presenters with a FlipCam before they spoke to get their 30 second impromptu summary. Feel free to view these videos below. We’ll catch you at the next Social Media SIG!!
One of the great things about social media is mashability. That is, many apps can talk to each other and offer synergistic features. I can log into Twitter and tell it to load all my email contacts and look for any of my associates who I can follow on Twitter. I can post a comment on someone’s blog and have it tweet out my comment. There’s just one little thing you usually have to do when you cross app boundaries like this: You have to give one app the password to the other app. Maybe it’s because I’m a developer by trade, and I know what can happen behind the scenes, but it just doesn’t feel right. I remember the computer lab monitor from my school days: “Don’t give anyone else your password. Ever. For any reason. Or you’re banned from the computer lab.”
Of course I still do it. I like to share info among my various accounts. And for the most part, I have enough trust of well-known services like Twitter that I believe they will do the right thing with my off-site password — that is, use it once, don’t abuse it, and throw it away afterwards. But caveat utilitor. I can just see the future newsreel: “Facebook knock-off caches Gmail passwords, rogue mash-up developer makes off with users’ private info, racks up $8 fazillion in Amazon purchases.”
There is a better way.
Many social media apps already have extensive API’s. They should offer some info sharing via a “public key”. Here’s how it might work. I could go into Twitter or Gmail or Facebook or Plaxo, go to my account settings or personal profile or whatever, and create a… well, let’s call it a “token”. This token would grant the holder limited access to my account info for secure, mash-up-style transactions. Since it’s not an actual password, it need not grant total access. Other nice things about tokens are that you can set them to expire, you can generate more than one at a time, and there is a precedent for them in some of the Google API’s (AdWords, Search).
Overall, this would return us to the philosophy of never sharing passwords. But app providers have to get on board. It must become a standard practice, because as a user, I want to control who sees my info, but I still want all my accounts to interface each other.
One of the most impressive sessions I had the privilege of attending at this year’s AMA Symposium for the Marketing of Higher Education was by Deborah Maue from DePaul University. In 2007, DePaul launched a proprietary social network application called “The Depaul Quad”. What makes this so unique is that it was targeted not [...]
The following is a recap from the AMA Symposium on Higher Education: Princeton Review Session. Note that the speaker listed 10-15 items in each one, but I only grabbed the top 3-6 due to the slides being advanced.
Major channels students use for college information
This session is put together by Ty Glasgow, CEO and President of BigBad Inc. Twitter was down during this session so I decided to share it through a blog.
To start the session Ty laid out a quick outline of his session in terms of where websites in high education are heading.
Social media
Mobile
User defined Information Architecture
Content [...]
Karlyn Morissette, Web Producer for Dartmouth College Development, presents this session.
The Commandments of Email Marketing are five rules that if followed you will be ahead of the pack when it comes to email marketing.
1. Thou shall send using an external service provider
a. You will get black listed if you send your own email!
b. Often institutions feel they [...]
Fast approaching is the AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. The schedule is exciting for those interested in social media and web2.0. InnoGage will be at the symposium, and we’ll be sharing information from the events with all who are present and especially those those couldn’t make the trip.
Social media [...]
I was recently interviewed by Ben Blanquera, blogger for Columbus Tech Life. Not only is the blog a great write-up but I am very excited about what Ben is doing to spur growth and innovation in the IT and Social Media community in central Ohio.
Link to Ben’s blog:
http://columbustech.blogspot.com/2008/10/interview-with-entrepreneur-tom.html
If you were fortunate enough to attend 2.Ohio yesterday at the Hilton Polaris, you had the pleasure of hearing from Reid Hoffman (Founder of LinkedIn), Judy Estrin (author of Closing the Innovation Gap, former CTO of Cisco and current CEO of JLabs) and Mike Nelson, (Professor at Georgetown and volunteer for the Obama campaign).
If [...]
NACAC 2008 was a very interesting experience for me. I have been in web marketing and social media for years now, and it still amazes me how little attention is given to the subject. As more high school students - who have grown up with social media as part of their lives - graduate, many [...]
There is a new SIG in town! “SIG” is short for Special Interest Group, associated with the American Marketing Association (AMA).
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