I had the honor of hanging out in Kentucky for a brief time last week and speaking to a group of admissions professionals at the KASCAC conference. My presentation covered the 3 pillars of implementing social media for recruiting:
Start with Strategy and be sure you begin “at the end” with your goals in mind. Next choose the correct channels and technology to accomplish those goals. Finally Monitor so that you can determine your levels of success and at the same time stay abreast of the “buzz” going on in the social media sphere.
My presentation is embedded below. I hope you enjoy it. One thing that drives me nuts is when a presenter throws a ton of text onto the screen and reads his/her presentation to the crowd. I prefer to keep the text on my slides very short and add most of the detail verbally. As such, feel free to drop me a comment if you have any clarifying questions.
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