A few weeks ago I had the opportunity to co-present at the American Marketing Association Special Interest Group on Social Media (AMA SIG for short). I worked with Steve Bell, Founder and Principle at Strategic Marketing Innovations Consulting. It was so much fun working with Steve, who is one of the smartest guys I’ve ever met. Steve’s rich history as an analyst at Forrester gave our presentation a level of depth that would not have been possible otherwise.
Our presentation focused on how Social Media is changing the ways Corporations do business. We were able to draw parallels to the days of when the Internet first broke onto the business scene. The similarities to then and now are striking. We also got into organizational structure which included snippets of a video interview I did with Ryan Squire, Director of Social Media at OSU Medical Center. Ryan is extremely knowledgable and gave us candid information about how OSU is succeeding with social media, from org structure to policies and procedures. (you can watch the full video interview HERE).
The following is a recap from the AMA Symposium on Higher Education: Princeton Review Session. Note that the speaker listed 10-15 items in each one, but I only grabbed the top 3-6 due to the slides being advanced.
Major channels students use for college information
College portals
General websites of college
Admissions websites of college
College visits
Other students / peers
Time spent online
75% of seniors spend at least 15 mins per visit…an increase of 4% over last year!
Undergraduate - most important factors in school choice
Top enrollment factors
Reputation in field of study
School’s reputation
Schools accreditation
Undergraduate - least important factors in school choice
Study abroad
Advice from parents
Advice from counselors
Things that annoy prospective students
Websites that are not user friendly
Websites that are hard to navigate
Having to hunt to find needed info
Lack of info or no specific info
Bad search engines on the website
Key findings
Admissions websites and portal websites are much more important than print
Beginning to search at least 12 mo in advance
Most important and critical info needs to be readily accessible
(Sample information for this undergraduate study)
48% Nearly half of the sample was students who already figured out the college or colleges they wanted to attend
36% are career driven who are looking for colleges that fit their career goals
13% pretty sure they’ll go to college, haven’t thought much about it.
This session is put together by Ty Glasgow, CEO and President of BigBad Inc. Twitter was down during this session so I decided to share it through a blog.
To start the session Ty laid out a quick outline of his session in terms of where websites in high education are heading.
Social media
Mobile
User defined Information Architecture
Content [...]
Karlyn Morissette, Web Producer for Dartmouth College Development, presents this session.
The Commandments of Email Marketing are five rules that if followed you will be ahead of the pack when it comes to email marketing.
1. Thou shall send using an external service provider
a. You will get black listed if you send your own email!
b. Often institutions feel they [...]
Fast approaching is the AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. The schedule is exciting for those interested in social media and web2.0. InnoGage will be at the symposium, and we’ll be sharing information from the events with all who are present and especially those those couldn’t make the trip.
Social media [...]
Our presentation focused on how Social Media is changing the ways Corporations do business. We were able to draw parallels to the days of when the Internet first broke onto the business scene. The similarities to then and now are striking. We also got into organizational structure which included snippets of a video interview I did with Ryan Squire, Director of Social Media at OSU Medical Center. Ryan is extremely knowledgable and gave us candid information about how OSU is succeeding with social media, from org structure to policies and procedures. (you can watch the full video interview HERE).
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