As the holiday season is in full swing, I felt it was necessary to pull some information together to share. We had the privilege this November to sit down with Karine Joly to ask her questions about her blogging boot camp she gave at the American Marketing Associations Symposium for Higher Education. If you we’re unable to attend Karine’s boot camp, this video will provide you with more insight than you have now and give you the motivation to sign up for Karine’s sessions in the future!
I have broken the video down by time. Feel free to skip around the video if you don’t have the time to watch its full length.
Video streaming by Ustream
3:14 – What is in a blogging boot camp?
4:40 – How do you get undergrad to write good content on blogs?
6:50 – Controlling exposure and the marketing message while blogging.
11:20 – Comments and problems
12:00 – Blogs breed honesty
13:15 – Editing a blog
Tagged as:
#AMA08,
Blogging
The following is a recap from the AMA Symposium on Higher Education: Princeton Review Session. Note that the speaker listed 10-15 items in each one, but I only grabbed the top 3-6 due to the slides being advanced.
Major channels students use for college information
- College portals
- General websites of college
- Admissions websites of college
- College visits
- Other students / peers
Time spent online
75% of seniors spend at least 15 mins per visit…an increase of 4% over last year!
Undergraduate - most important factors in school choice
- Top enrollment factors
- Reputation in field of study
- School’s reputation
- Schools accreditation
Undergraduate - least important factors in school choice
- Study abroad
- Advice from parents
- Advice from counselors
Things that annoy prospective students
- Websites that are not user friendly
- Websites that are hard to navigate
- Having to hunt to find needed info
- Lack of info or no specific info
- Bad search engines on the website
Key findings
- Admissions websites and portal websites are much more important than print
- Beginning to search at least 12 mo in advance
- Most important and critical info needs to be readily accessible
(Sample information for this undergraduate study)
- 48% Nearly half of the sample was students who already figured out the college or colleges they wanted to attend
- 36% are career driven who are looking for colleges that fit their career goals
- 13% pretty sure they’ll go to college, haven’t thought much about it.
Tagged as:
#AMA08,
Admissions,
AMA,
enrollment,
marketing,
Princeton Review,
Session,
website,
yield
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