Columbus

One of the things I am involved with in Columbus is the American Marketing Association Special Interest Group on Social Media or AMA SIG - Social Media for short.  Instead of doing our usual speaker / Q&A format we mixed it up a bit with Round Tables!  Watch the video for how it went.  You can check out photos from the event on this Flickr Set!

AMA SIG Social Media Round Table Discussions from TOM WILLIAMS

Here are a few of the take aways from the Different Round Tables:

Using LinkedIn for Business - Hosted by Nate Riggs:

1. Think about LinkedIn outside of your profile. Focus on how your updates reach other people’s profiles across the network
2. To get the most out of LinkedIn, you need to engage. Get in the habit of checking LinkedIn for updates 4-5 times daily in short interval
3. Make the most of using applications like TripIt, Answers and SlideShare to augment your network with more valuable content

Twitterlicious - Hosted by Cheryl Harrison

1. Be real, be personal
2. Tweet interesting content, not just stuff about you
3. Tweet regularly

Getting your Net Worth from your NetWork - Hosted by Jason Velliquette

1. Come prepared. Understand what value you are seeking from a new contact, and what value you have to offer in return.
2. Use a targeted approach. It is often more important to hone in on the quality of new contacts, than the quantity.
3. Develop a follow up strategy. Find a hook, a reason to meet again. Establish upfront a follow up time.

Facebook for Business - Hosted by Christy Williams

1. The conversation has already been started on facebook. Go to other fan pages and answer people’s questions.
2. With so many cooks in the kitchen on a campaign (brand strategy, web, social media, the client), pick your channels carefully when measuring results. Are facebook fans the goal of the campaign? Are conversions on the corporate site the goal? Everyone needs to know what the goal is and work to the same end.
3. Before you build up your fan base with a special promotion, have a plan of action on how you’re going to engage them once they’re fans. Engagement needs to start immediately.

Blog Table - Hosted by Tom Williams

1. If you’re unsure you can pull it off for your business, try a personal one first.  Get through the learning curve when the stakes are low
2. Don’t blog about “me, me, me”.  Write about what your audience is interested in
3. Mutli-person blogs are more desirable than single-person ones but you need to get the C-level Execs on board and past their “fear” of what employees might say.

Stop talking at them and Engage! - Hosted by Andrew Spott

1. Driving users to become fans/followers of a brand/product page is most effective when offering something of value to the user. Abbott Nutrition gave a free sample Zone Bar to each person who fanned their facebook page. Their page went from 1k fans to 30k fans almost overnight!
2. Engaging users requires a lot of time and effort. The bigger the brand or user following, the more humans it takes to keep up with your customers.
3. Large brands or ones with a huge amount of feedback from users need to devise a strategy to identify the keywords and crisis scenarios that require personal responses and engagement, and others that are more “rhetorical” and can be left alone

Tagged as: AMA SIG Social Media, American Marketing Association, Andrew Spott, Branding, Cheryl Harrison, Columbus, Content, marketing, Nate Riggs, Video Blog, vimeo

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