I have sat back in disbelief more than once watching a company or organization throw up a niche social network with virtually no thought about “why” anyone would join…or more importantly why they would come back over and over.
There was a great post about this on The Old College Try blog. In an attempt to not create the wheel on this one, I will defer to these guys for the details. Link is below…it’s a quick read and well worth it.
http://higheredmarketing.blogspot.com/2009/05/niche-social-media-sites.html
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