Posts tagged as:

Social Media

Another Niche Social Network?

May 11, 2009

I have sat back in disbelief more than once watching a company or organization throw up a niche social network with virtually no thought about “why” anyone would join…or more importantly why they would come back over and over.
There was a great post about this on The Old College Try blog.  In an attempt to [...]

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Video Recap InnoGage Earth Day 2009

May 1, 2009

For anyone who missed our Earth Day Webinar on April 22nd, 2009, feel free to watch the videos below at your leisure.  We have broken the webinar into three pieces.  Part 1 is the first half of the webinar.  Part 2 is the second half of the webinar.  Part 3 is the Q&A.
If you have [...]

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Social Media = Green(Recruiting + Marketing) Earth Day 2009!

April 21, 2009

InnoGage’s innovative, engaging connectivity tools allow for educational facilities and corporations to use the power of social media to achieve their goals, minimize their environmental impact and maximize their profits.

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KASCAC Presentation - SM for Recruiting

March 23, 2009

I had the honor of hanging out in Kentucky for a brief time last week and speaking to a group of admissions professionals at the KASCAC conference.   My presentation covered the 3 pillars of implementing social media for recruiting:
Start with Strategy and be sure you begin “at the end” with your goals in mind.   [...]

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ROI is RETURN ON INVESTMENT!

February 18, 2009

Lately, ROI has become a dirty word in the Social Media arena.  VPs and Execs who are just beginning to look at social media as a channel are asking the first question they always ask when evaluating anything new…”What’s the ROI?”
The problem with ROI and Social Media is that no one has truly cracked the [...]

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Clueless Company is now following you on twitter

January 20, 2009

If you are a twitterer, you have no doubt experienced this annoying problem.  You check your inbox and you see that “peoplegatherer” or “shoes-4-less” is now following you on twitter.  Clearly this company sought you out because they value your opinion and want to connect personally with you right?

Out of some kind of sick impulse, [...]

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Blogs: Cornerstone of Social Media - Video Interview

January 12, 2009

I was recently interviewed by Peter Baron from AdmissionsQuest. AdmissionsQuest is the leader in admissions information for boarding schools.
Peter and I connected via Skype for this interview.  What’s cool about this is you can see us both in the video window!  What’s not so cool is that the video is a bit choppy.   However, [...]

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How to WIN with Social Media

December 22, 2008

I was asked recently in an interview when was the right time for a college or university to begin “giving up control” of their message. My response:

You already have.

Social media has really changed the rules, but don’t be sad. This is a good thing. It’s a good thing for you and for prospective students. It’s [...]

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“DePaul Quad” – A Social Network for PARENTS!

November 25, 2008

One of the most impressive sessions I had the privilege of attending at this year’s AMA Symposium for the Marketing of Higher Education was by Deborah Maue from DePaul University. In 2007, DePaul launched a proprietary social network application called “The Depaul Quad”. What makes this so unique is that it was targeted not [...]

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Advancements and Academic Reputation Outcomes on the Web - AMA08

November 18, 2008

This session is put together by Ty Glasgow, CEO and President of BigBad Inc. Twitter was down during this session so I decided to share it through a blog.

To start the session Ty laid out a quick outline of his session in terms of where websites in high education are heading.

Social media
Mobile
User defined Information Architecture
Content [...]

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